Clickdate Mac OS

Clickdate Mac OS

May 29 2021

Clickdate Mac OS

  1. Mac Os Versions
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最新!开发者必看,Apple Search Ads 归因 API 完整方案

更新日期:2021-01-26

一、概要

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苹果于 2021 年 1 月发布了一个全新的 Apple Search Ads 归因方案。此方案不依赖 IDFA,不受用户隐私政策的约束,在 iOS 14.3 及更高版本的设备上 100% 可归因。

以下是该方案的要点和广告主应对措施:

  • 此归因方案仅适用 Apple Search Ads 广告;仅支持 iOS 14.3 及更高版本;14.3 之前的版本,需使用 iAd Framework
  • 此方案将极大提高 ASA 广告安装的激活率(1),安装到激活的差距逐渐(2)降至极低
  • 此方案涉及前后端的系统开发,需自己归因的开发者应尽早制定计划、安排实施
  • 使用 MMP 服务的开发者,与您的服务提供商沟通(3),了解其SDK对此方案的支持进度
  • 无论开发者自己实施还是采用 MMP,均需要发布新的app版本
  • 针对 iOS 14 及更高版本的设备,LAT 的概念已失效,受众的年龄和性别定向不再排除限制跟踪的用户

注1 排除多渠道投放、特殊异常等原因

注2 预计2021年3月,iOS 14.3及更高版本的覆盖率将超过50%

注3 截至目前,AppsFlyer SDK V6.1.3 、Adjust SDK V4.25.0 及更高版本已提供支持。

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二、实施说明

The Apple Ads Attribution API is a solution that combines the AdServices framework on client devices and a RESTful API for server-side communication with Apple’s attribution server. The API retrieves attribution data from app downloads and redownloads from Apple Search Ads campaigns. Measure attribution data using specific Apple Search Ads campaign metadata against the performance of Apple Search Ads campaigns.

Mouse for macbook pro. Some developers use a server-side integration with Mobile Measurement Providers (MMPs) for enhanced reporting. Gondoliers pizza menu. Developers also have the option to hand off attribution data to a MMP or manage their attribution data themselves. The shrouded isle (itch) mac os. The following diagram illustrates using the AdServices framework in combination with a RESTful endpoint to retrieve attribution data.

这个归因方案,包含两部分:客户端的 AdServices 框架,和从苹果Search Ads归因服务器获取归因数据的 RESTful API。

下图说明了结合使用 AdServices 框架和 RESTful API 来完成归因。

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  • In step 1, the AdServices framework makes a call to request a token.
  • In step 2, the AdServices framework generates a token. For more detail, see attributionTokenWithError:.
  • In step 3, an MMP or developer uses the token in a RESTful API request to retrieve an attribution record from Apple’s attribution server. For more detail, see Attribution Payload.
  • In step 4, the attribution record that is returned has key value pairs that correspond to your campaigns in the Apple Search Ads Campaign Management API. For more detail, see Attribution Payload Descriptions.
  • 第 1 步,AdServices 框架发起调用请求生成token;
  • 第 2 步,AdServices 框架生成 token。
  • 第 3 步,MMP 或开发人员使用 token 发起 RESTful API 请求,苹果的归因服务器返回归因数据。
  • 第 4 步,返回的归因数据为字段格式的键值对,这些键值对数据与 Apple Search Ads 广告系列管理API中的广告系列相对应。

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1、Request Token 获取 token

Use Software Update

  1. Choose System Preferences from the Apple menu , then click Software Update to check for updates.
  2. If any updates are available, click the Update Now button to install them. Or click “More info” to see details about each update and select specific updates to install. You might be asked to enter your administrator password.
  3. When Software Update says that your Mac is up to date, the installed version of macOS and all of its apps are also up to date. That includes Safari, Music, Photos, Books, Messages, Mail, Calendar, and FaceTime.
  4. To automatically install future updates, including for apps that you got from the App Store, select “Automatically keep my Mac up to date.” Your Mac will notify you when updates require it to restart, so you can always choose to install those later.

Update the software on your iPhone, iPad, or iPod touch

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Learn how to update your iPhone, iPad, or iPod touch to the latest version of iOS or iPadOS. Best penny slot machines to play at the casino.

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  • Learn how to get updates for earlier versions of macOS that don't include Software Update preferences.
  • You can also use the App Store to update apps or redownload apps that came from the App Store.
  • Learn which macOS your Mac is using and how to upgrade to the latest macOS.
  • When your Mac is connected to a Personal Hotspot, large updates don't download automatically.

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